Rao, R. M. K. (2009). Services Marketing (2 ed.). PHI Learning Ltd.
Chicago Edition CitationRao, Rama Mohana K. Services Marketing. 2 ed. NewDelhi: PHI Learning Ltd, 2009.
MLA Edition CitationRao, Rama Mohana K. Services Marketing. 2 ed. PHI Learning Ltd, 2009.
Warning: These citations may not always be 100% accurate.