APA Edition Citation

Loudon, D. L., & Bitta, A. J. D. (2008). Consumer Behaviour (4 ed.). TATA McGraw-Hill Publishing Company Ltd..

Chicago Edition Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behaviour. 4 ed. NewDelhi: TATA McGraw-Hill Publishing Company Ltd., 2008.

MLA Edition Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behaviour. 4 ed. TATA McGraw-Hill Publishing Company Ltd., 2008.

Warning: These citations may not always be 100% accurate.