Saxena, R. (2006). Marketing Management (3 ed.). TATA McGraw-Hill Publishing Co..
Chicago Edition CitationSaxena, Rajan. Marketing Management. 3 ed. NewDelhi: TATA McGraw-Hill Publishing Co., 2006.
MLA Edition CitationSaxena, Rajan. Marketing Management. 3 ed. TATA McGraw-Hill Publishing Co., 2006.
Warning: These citations may not always be 100% accurate.