APA Edition Citation

Govindarajan, M. (2007). Marketing Management: Concepts, Cases, Challenges and Trends (2 ed.). PHI Learning Ltd.

Chicago Edition Citation

Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2 ed. NewDelhi: PHI Learning Ltd, 2007.

MLA Edition Citation

Govindarajan, M. Marketing Management: Concepts, Cases, Challenges and Trends. 2 ed. PHI Learning Ltd, 2007.

Warning: These citations may not always be 100% accurate.