APA Edition Citation

Rai, A. K. (2008). Customer Relationship Management: Concept and Cases. PHI Learning Ltd.

Chicago Edition Citation

Rai, Alok Kumar. Customer Relationship Management: Concept and Cases. NewDelhi: PHI Learning Ltd, 2008.

MLA Edition Citation

Rai, Alok Kumar. Customer Relationship Management: Concept and Cases. PHI Learning Ltd, 2008.

Warning: These citations may not always be 100% accurate.