Anderson, J. C., & Narus, J. A. (2005). Business Market Management: Understanding, Creating .. (2 ed.). PHI Learning Ltd.
Chicago Edition CitationAnderson, James C., and James A. Narus. Business Market Management: Understanding, Creating .. 2 ed. NewDelhi: PHI Learning Ltd, 2005.
MLA Edition CitationAnderson, James C., and James A. Narus. Business Market Management: Understanding, Creating .. 2 ed. PHI Learning Ltd, 2005.
Warning: These citations may not always be 100% accurate.