Rao, V. R., & Steckel, J. H. (2006). Analysis for Strategic Marketing. PHI Learning Ltd.
Chicago Edition CitationRao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. NewDelhi: PHI Learning Ltd, 2006.
MLA Edition CitationRao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. PHI Learning Ltd, 2006.
Warning: These citations may not always be 100% accurate.