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Portfolio building activities in social media : exercises in strategic communication /
"Exercises in Social Media for Strategic Communication is comprised of 50 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students...
| Tác giả chính: | |
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| Định dạng: | Printed Book |
| Được phát hành: |
USA,
SAGE:
2019
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| Những chủ đề: |
Mục lục:
- Introduction to social media : an art and science
- Ethical and legal fundamentals in social media
- Personal and professional branding
- Industry qualifications and roles
- Research in social media : listening, monitoring, and analysis
- Strategic planning for social media
- Strategic writing for social media
- Audience segmentation and analysis
- Creating, managing, and curating content
- Measurement, evaluation, budget and calendar
- How social media is applied : exploring different specializations, part I
- How social media is applied : exploring different specializations, part II
- What does the social media world have that is new?