Mareen Thomas Cherian. (2017). Managing modern brands: Cult theory and psychology. Atlantic.
Chicago Edition CitationMareen Thomas Cherian. Managing Modern Brands: Cult Theory and Psychology. New Delhi: Atlantic, 2017.
MLA Edition CitationMareen Thomas Cherian. Managing Modern Brands: Cult Theory and Psychology. Atlantic, 2017.
Warning: These citations may not always be 100% accurate.