Social enterprise and special events : market-based approaches to mission-driven gatherings /

Bibliographic Details
Other Authors: Olberding, Julie Cencula
Format: Printed Book
Published: New York : Routledge , 2017.
Edition:1 Edition.
Series:Routledge studies in social enterprise & social innovation ;
Subjects:
Social entrepreneurship.
Nonprofit organizations
Table of Contents:
  • About the editor
  • About the contributors
  • Introduction and creation
  • Special events with a social mission / Julie Cencula Olberding
  • Events in the era of social enterprise / Julie Cencula Olberding
  • Successful start-up of a special event : laying the groundwork with market research and brand development / Douglas Olberding and Jay Jisha
  • Implementation and management
  • Promoting events through cause marketing, social media, and "gamification" / Katie Dillon and Julie Cencula Olberding
  • Financial management of special events : toward a more comprehensive approach / Julie Cencula Olberding and Patrick Frambes
  • Managing and motivating event volunteers / Liz Engelhardt and Julie Cencula Olberding
  • Collaborative governance of civic events : the case of the u.s. college world series / Dale Krane and Carol Ebdon
  • Assessment and evaluation
  • Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate / Steven Cobb and Douglas Olberding
  • Assessing the social impacts of a special event : social causes, social capital, city image and local pride / Julie Cencula Olberding and Douglas Olberding
  • New perspectives and innovation
  • Energizing community development through community events / Julie Cencula Olberding and Whitney McIntyre Miller
  • Beyond food, drinks and conversation : how "micro events" can increase social, cultural, and political capital / Meredith Shockley-Smith and Francoise Knox-Kazimierczuk
  • Trends in special events with a social cause / Julie Cencula Olberding and Kyle Dorriere
  • Index.

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