The 7 Trigger's to Yes : The New Science Behind Influencing People's

How can anyone persuade anybody to do anything? Let us count the ways Groundbreaking studies of the brain have revealed fascinating new data about the science of persuasion. This research proves that reason is not the best way to get people on your side. The 7 Triggers to Yes reveals how it'...

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Bibliographic Details
Main Author: Russell H. Granger
Format: Printed Book
Published: New Delhi Tata McGraw-Hill 2008
Subjects:
Business communication > Psychological aspects. Persuasion (Psychology) Management > Psychological aspects.
Table of Contents:
  • The awesome power of persuasion
  • Winners and losers
  • Persuasion then and now
  • What's the breakthrough
  • Decision management
  • Persuasion powerhouses
  • Triggering "yes"
  • Friendship trigger
  • Authority trigger
  • Consistency trigger
  • Reciprocity trigger
  • Contrast trigger
  • Reason why trigger
  • Hope trigger
  • Persuasion goals
  • Persuasive communication
  • Persuasive presentations
  • Resolving resistance
  • Getting commitment
  • Wrap.

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