APA Edition Citation

Sheth, J. N., & Sisodia, R. S. (2017). The 4 A's of marketing: Creating value for customers, companies and society. Routledge.

Chicago Edition Citation

Sheth, Jagdish N., and Rajendra S. Sisodia. The 4 A's of Marketing: Creating Value for Customers, Companies and Society. New York: Routledge, 2017.

MLA Edition Citation

Sheth, Jagdish N., and Rajendra S. Sisodia. The 4 A's of Marketing: Creating Value for Customers, Companies and Society. Routledge, 2017.