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Value creation : the definitive guide for business leaders /
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| Format: | Printed Book |
| Published: |
New Delhi :
Sage ,
2016.
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Table of Contents:
- Foreword
- Preface
- Why is value creation important for ceos?
- 2. ceos as value creators for business/customers
- How ceos can use value creation for customers
- Ceos can see how their values (and their company's values) creates customer value
- Business transformation ideas for ceos to create value
- How ceos can and why they should create value for employees?
- How and why cxos like cfo/marketing/ hr create value
- Value creation and customer service/loyalty tips for ceos
- How ceos can use value creation to enhance pricing
- Ceos learn from value creation and education
- Conclusion: how ceos drive their companies to become leaders through value creation and
- Increase profits through customer value
- Appendix i: articles i like
- Appendix ii: short guide to customer value creation definitions from the book
- Index.