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The Game Changer :How Every Leader can Drie every day Innovation.

It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of colla...

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Bibliographic Details
Main Author: A G Lafley
Other Authors: Ram Charan
Format: Printed Book
Published: New Delhi Penguin Books 2008
Subjects:
Table of Contents:
  • How and why innovation at Procter & Gamble changed its game
  • What P & G's innovation transformation means for you
  • The consumer is boss : the foundation of successful innovation
  • Where to play, how to win : how goals and strategies achieve game-changing innovation
  • Leveraging what you do best : revitalizing core strengths with innovation
  • Organizing for innovation : building enabling structures
  • Integrating innovation into your routine : from generating ideas to go to market
  • Managing the risks of innovation
  • Innovation is a team sport : courageous and connected culture
  • The new job of the leader : innovation and growth
  • How Jeff Immelt made innovation a way of life at GE.