Moriarty, S., Mitchell, N., & Wells, W. (2017). Advertising & IMC: Principles and practice (10th edition.). Pearson.
Chicago Style aipamenaMoriarty, Sandra, Nancy Mitchell, and William Wells. Advertising & IMC: Principles and Practice. 10th edition. New Delhi: Pearson, 2017.
MLA aipamenaMoriarty, Sandra, et al. Advertising & IMC: Principles and Practice. 10th edition. Pearson, 2017.
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