Cases in public relations strategy /

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Bibliographic Details
Other Authors: St. John, Burton, 1957- (Editor)
Format: Printed Book
Language:English
Published: Los Angeles : SAGE, [2019]
Subjects:
Public relations > Case studies.
Public relations > Study and teaching.
Table of Contents:
  • Branding
  • Community relations
  • Integrated communication
  • Financial communication
  • Issue advocacy
  • Health communication
  • Crisis communication
  • Further views in public relations strategy.

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