Loading...
protection of non-traditional trademarks : critical perspectives /
This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the scope of trademark protection has grown exponentially. Today, a wide variety of non-traditional marks, including colour, sound, smell, and sha...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Printed Book |
| Published: |
UK,
OUP,
2018.
|
| Edition: | First Edition. |
| Subjects: |
Table of Contents:
- Introduction / Irene Calboli and Martin Senftleben
- Making a large universe visually perceptible: the development of non-traditional trademarks in WIPO treaties / Denis Croze
- Non-traditional trademarks: an empirical study / Mitchell Adams and Amanda Scardamaglia
- Paying the price for admission: non-traditional marks across registration and enforcement / Dev S. Gangjee
- Yellow dictionaries, red banking services, some candies, and a sitting bunny: protection of color and shape marks from a German and European perspective / Annette Kur
- Non-traditional trademarks and the dilemma of aesthetic functionality / Justin Hughes
- Should trademark law protect non-traditional trademarks? a look at how marketing practices try to capture essences / Devin Desai
- Absolute bans on the registration of product shape marks: a breach of international law? / Ng-Loy Wee Loon
- What should constitute infringement of a non-traditional mark? the role of "trademark use" / Michael Handler
- Protecting non-traditional trademarks in China: new opportunities and challenges / Haochen Sun
- The protection of (three-dimensional) shape trademarks and its implications for the protection of competition / Gustavo Ghidini
- Non-traditional trademarks: the error costs of making and exception to the rule / Glynn S. Lunney, Jr.
- Assessing the impact of registering non-traditional marks: a European Union competition law analysis / Lavinia Brancusi
- The economics of management of non-traditional trademarks: why, how much, what, and who / Carolina Castaldi
- Non-traditional trademarks in the pharmaceutical sector: non-traditional barriers to access to medicine / Arul George Scaria and Kavya Susan Mammen
- Hands off "my" colors, patterns, and shapes! how non-traditional trademarks promote standardization and may negatively impact creativity and innovations / Irene Calboli
- A clash of culture and commerce: non-traditional marks and the impediment of cyclic cultural innovation / Martin Senftleben
- Non-traditional trademarks and inherently valuable expression / Lisa P. Ramsey
- Non-traditional trademark protection as (non-traditional) means of cultural control / Katya Assaf-Zakharov.