Á lódáil...
Brands and branding /
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
| Príomhúdar: | |
|---|---|
| Formáid: | Printed Book |
| Foilsithe: |
London :
Sage ,
2016.
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| Ábhair: |
Clár Ábhair:
- The rudiments of branding
- Brand names matter
- Logos, slogans, mascots, and more
- Brands tell stories
- Brands are living things
- Consumers beware
- Brand management
- Expanding the brand
- The brand stops here
- The dark side of the brand
- Pop goes the brand
- The brand finale.