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Brands and branding /

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Bibliografiske detaljer
Hovedforfatter:	Brown, Stephen
Format:	Printed Book
Udgivet:	London : Sage , 2016.
Fag:	Branding (Marketing) Brand name products.

Lignende værker

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2016)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

Brand astras /
Udgivet: (2003)

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2005)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Creating powerful brands in consumer, service and industrial markets
af: De Chernatony, Leslie
Udgivet: (2006)

Aaker on branding :20 principles that drive success/
af: Aaker, David A.
Udgivet: (2015)

Brand manners: how to create the self-confident organization to lice the brand
af: Pringle, Hamish
Udgivet: (2001)

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig Matt
Udgivet: (2008)

Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

The World`s greatest brands
af: Nicholas, Kochan; Ed
Udgivet: (1996)

Asian brand strategy : how Asia builds strong brands
af: Martin Roll
Udgivet: (2006)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

Brand society :How brands trasform management and lifestyle
af: Kornberger, Martin
Udgivet: (2010)

Darwin's brands adapting for success
af: Halve, Anand Bhaskar
Udgivet: (2012)

Brand failures:the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2006)

Building brand authenticity : 7 habits of iconic brands /
af: Beverland, Michael
Udgivet: (2009)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

Brand society: how brands transform management and lifestyle./
af: Kornberger, Martin
Udgivet: (2011)

B2B brand management
af: Kotler, Philip
Udgivet: (2006)

Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2005)

The best of Branding
af: James R. Gregory
Udgivet: (2004)

Harvard business review on brand management.
Udgivet: (1999)

Managing Indian Brands : Marketing concepts and strategies
af: S. Ramesh Kumar
Udgivet: (2005)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
af: Kompella,Kartikeya
Udgivet: (2006)

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
af: Braunstein, Marc
Udgivet: (2001)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2009)

Successful branding
af: Pran K Choudhury; Author
Udgivet: (2001)

How brands grow: what marketers don't know
af: Sharp, Byron; Author
Udgivet: (2010)

Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /
af: Light, Larry
Udgivet: (2018)

Brand simple: how the best brands keep it simple and succeed
af: Adamson,Allen P.
Udgivet: (2006)

Branding a store
af: Floor, Ko
Udgivet: (2007)

Strategic brand management new approaches to creating and evaluating brand equity
af: Kapferner, Jean-Noel
Udgivet: (1992)

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

New strategic brand management: Advanced insights and strategic thinking
af: Jean-Noel Kapferer
Udgivet: (2012)

Brand Failures
af: Matt Haig
Udgivet: (2006)

Understanding brands
af: Cheverton, Peter
Udgivet: (2008)