Nalaganje...

Brands and branding /

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Bibliografske podrobnosti
Glavni avtor: Brown, Stephen
Format: Printed Book
Izdano: London : Sage , 2016.
Teme: