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Brands and branding /
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado em: |
London :
Sage ,
2016.
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| Assuntos: |
| Resumo: | This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands. |
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| Descrição Física: | xi, 282 pages ; |
| Bibliografia: | Includes bibliographical references (pages 247-276) and index. |
| ISBN: | 9781473919525 (pbk) |