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Bringing new products to market : the art and science of creating winners /
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| Format: | Printed Book |
| Published: |
New York :
AMACOM,
c1991.
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| Subjects: |
| Physical Description: | xvi, 248 p. : ill. ; |
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| Bibliography: | Includes bibliographical references (p. 236-237) and index. |
| ISBN: | 0814450172 (hard cover) : |