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Bringing new products to market : the art and science of creating winners /

Bibliographic Details
Main Author: Hall, John A.
Format: Printed Book
Published: New York : AMACOM, c1991.
Subjects:
Description
Physical Description:xvi, 248 p. : ill. ;
Bibliography:Includes bibliographical references (p. 236-237) and index.
ISBN:0814450172 (hard cover) :