Hall, J. A. (1991). Bringing new products to market: The art and science of creating winners. AMACOM.
Chicago Edition CitationHall, John A. Bringing New Products to Market: The Art and Science of Creating Winners. New York: AMACOM, 1991.
MLA Edition CitationHall, John A. Bringing New Products to Market: The Art and Science of Creating Winners. AMACOM, 1991.
Warning: These citations may not always be 100% accurate.