APA Edition Citation

Lury, G. (2017). Building brands: 76 modern marketing stories (1st edition.). Viva Books.

Chicago Edition Citation

Lury, Giles. Building Brands: 76 Modern Marketing Stories. 1st edition. New Delhi: Viva Books, 2017.

MLA Edition Citation

Lury, Giles. Building Brands: 76 Modern Marketing Stories. 1st edition. Viva Books, 2017.

Warning: These citations may not always be 100% accurate.