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The Indian Media Business
The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado em: |
New Delhi
Response Books
2003
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| Assuntos: |
University of Kerala
| Área/Cota: |
L51:481:(E9G) M6(RT) |
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| Cód. Barras: RT | Informação em tempo real indisponível |