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The Indian Media Business

The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...

詳細記述

書誌詳細
第一著者: Vanita Kohli
フォーマット: Printed Book
出版事項: New Delhi Response Books 2003
主題:

University of Kerala

予約・返却請求 University of Kerala
請求記号: L51:481:(E9G) M6(RT)
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