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The Indian Media Business

The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Vanita Kohli
स्वरूप: Printed Book
प्रकाशित: New Delhi Response Books 2003
विषय:

University of Kerala

होल्डिंग्स विवरण से University of Kerala
बोधानक: L51:481:(E9G) M6(RT)
प्रति RT लाइव स्थिति उपलब्ध नहीं है