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The Indian Media Business

The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...

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Détails bibliographiques
Auteur principal: Vanita Kohli
Format: Printed Book
Publié: New Delhi Response Books 2003
Sujets:

University of Kerala

Informations d'exemplaires de University of Kerala
Cote: L51:481:(E9G) M6(RT)
Exemplaire RT Statut en temps réel indisponible