تحميل...
The Indian Media Business
The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| منشور في: |
New Delhi
Response Books
2003
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| الموضوعات: |
جدول المحتويات:
- 1. Press
- 2. Television
- 3. Films
- 4. Music
- 5. Radio.