Loading...
The Indian Media Business
The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
New Delhi
Response Books
2003
|
| Subjects: |