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The Indian Media Business
The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...
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| Format: | Printed Book |
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New Delhi
Response Books
2003
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| Subjects: |
| LEADER | 00933nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 | |c 26957 |d 26957 | ||
| 020 | |a 9780761996491 | ||
| 082 | |a 302.23 KOH-I | ||
| 100 | |a Vanita Kohli | ||
| 245 | |a The Indian Media Business | ||
| 260 | |a New Delhi |b Response Books |c 2003 | ||
| 300 | |a xiv,258p. | ||
| 505 | |a 1. Press -- 2. Television -- 3. Films -- 4. Music -- 5. Radio. | ||
| 520 | |a The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers to why the Indian animation business cannot take off. | ||
| 650 | |a Mass media -- India. Mass media. India. | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 302_230000000000000_KOHI |7 0 |9 29517 |a DCB |b DCB |d 2015-09-01 |l 0 |o 302.23 KOH-I |p DCB323 |r 2015-09-01 |w 2019-07-19 |y BK | ||