Loading...
Kellogg on Biotechnology: Thriving Through
Publisher description: Biotechnology is the new capital. The stakeholders in this revolution are many: the scientists who generate the knowledge in fields where the pace is maddeningly fast; the technologists who make ideas a reality; the managers who struggle to deal with an industry where the o...
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
Kogan Page
2005
|
| Subjects: |
Table of Contents:
- Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker
- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman
- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur [and others]
- Sustaining platforms / Erich Hoefer [and others]
- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek
- Biologics manufacturing: the make or buy decision / Anurag Bagaria
- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith
- The role of marketing / Dario Benavides [and others]
- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz [and others]
- The forgotten issue: reimbursement in biotechnology / Raj Changrani [and others].