Solomon, M. R. (2018). Consumer behavior: Buying, Having and Being (12th Ed.). Pearson.
Chicago Edition CitationSolomon, Michael R. Consumer Behavior: Buying, Having and Being. 12th Ed. Boston: Pearson, 2018.
MLA Edition CitationSolomon, Michael R. Consumer Behavior: Buying, Having and Being. 12th Ed. Pearson, 2018.
Warning: These citations may not always be 100% accurate.