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The strategy and tactics of pricing : a guide to profitable decision making /

Podrobná bibliografie
Hlavní autor: Nagle, Thomas T.
Médium: Printed Book
Vydáno: Englewood Cliffs, N.J. : Prentice-Hall, c1987.
Témata:
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100 1 |a Nagle, Thomas T., 
245 1 4 |a The strategy and tactics of pricing :  |b a guide to profitable decision making /  |c Thomas T. Nagle. 
260 |a Englewood Cliffs, N.J. :  |b Prentice-Hall,  |c c1987. 
300 |a xiii, 351 p. :  |b ill. ; 
504 |a Includes bibliographies and index. 
650 0 |a Pricing. 
650 0 |a Marketing 
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