Methods in consumer research /

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developm...

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Bibliographic Details
Other Authors: Ares, Gaston, Varela, Paula
Format: Printed Book
Published: UK Elsevier, Wood Head Publishing 2018
Series:Woodhead Publishing Series in Food Science, Technology and Nutrition
Subjects:
Consumers
Consumer behavior.
Table of Contents:
  • Volume 1. New Approaches to classic methods
  • volume 2. Alternative approaches and special applications.

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