APA Edition Citation

Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. Effective crisis communication: Moving from crisis to opportunity (3 edition.).

Chicago Edition Citation

Ulmer, Robert R., Timothy L. Sellnow, and Matthew W. Seeger. Effective Crisis Communication: Moving from Crisis to Opportunity. 3 edition.

MLA Edition Citation

Ulmer, Robert R., et al. Effective Crisis Communication: Moving from Crisis to Opportunity. 3 edition.