Practical web analytics for user experience : how analytics can help you understand your users /

Bibliographic Details
Main Author: Beasley, Michael, 1980-
Format: Printed Book
Language:English
Published: Amsterdam ; Boston : Elsevier 2013
Morgan Kaufmann, an imprint of Elsevier, [2013]
Subjects:
Web usage mining.
Internet users > Attitudes.
Web sites > Development.
Data Mining
Internet Users - Attitude
Web page development
Web usage Mining
Table of Contents:
  • Pt. 1. Introduction to web analytics
  • pt. 2. Learning about users through web analytics
  • pt. 3. Advanced topics.

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