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Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Germany
Springer Gabler
2017
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| LEADER | 00471nam a22001215i 4500 | ||
|---|---|---|---|
| 020 | |a 9783658135607 | ||
| 082 | |a 658.827 |b BUR.I | ||
| 100 | |a Burmann, Christoph et al. | ||
| 245 | 0 | 0 | |a Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling |
| 260 | |a Germany |b Springer Gabler |c 2017 | ||
| 942 | |c BK | ||
| 999 | |c 23821 |d 23821 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_BUR_I |7 0 |9 26217 |a CAMPUS |b CAMPUS |d 2019-03-20 |l 0 |o 658.827 BUR.I |p 26741 |r 2019-03-20 |w 2019-03-20 |y BK | ||