APA Edition Citation

Burmann, C. e. a. (2017). Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling. Springer Gabler.

Chicago Edition Citation

Burmann, Christoph et al. Identity-based Brand Management: Fundamentals - Strategy - Implementation - Controlling. Germany: Springer Gabler, 2017.

MLA Edition Citation

Burmann, Christoph et al. Identity-based Brand Management: Fundamentals - Strategy - Implementation - Controlling. Springer Gabler, 2017.