APA Edition Citation

Berson, A. . . .., Smith, S. . .., & Thearling, K. . .. (2000). Building data mining applications for CRM. Tata Mc Graw Hill Publishing Company.

Chicago Edition Citation

Berson, Alex ., Stephen Smith, and Kurt Thearling. Building Data Mining Applications for CRM. New Delhi: Tata Mc Graw Hill Publishing Company, 2000.

MLA Edition Citation

Berson, Alex ., et al. Building Data Mining Applications for CRM. Tata Mc Graw Hill Publishing Company, 2000.