Παραπομπή APA

Kotler, P. A. (2004). Principles of marketing (10 edition.). Pearson Education.

Παραπομπή Chicago Style

Kotler, Philip; Armstrong. Principles of Marketing. 10 edition. Delhi: Pearson Education, 2004.

Παραπομπή MLA

Kotler, Philip; Armstrong. Principles of Marketing. 10 edition. Pearson Education, 2004.