Kotler, P. (2001). Marketing management. Prentice-Hall of India Pvt. Ltd.
Chicago Edition CitationKotler, Philip. Marketing Management. New Delhi: Prentice-Hall of India Pvt. Ltd, 2001.
MLA Edition CitationKotler, Philip. Marketing Management. Prentice-Hall of India Pvt. Ltd, 2001.
Warning: These citations may not always be 100% accurate.