Kotler, P. A. (2001). Principles of marketing (9 edition.). Prentice-Hall of India Pvt. Ltd.
Chicago Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 9 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 2001.
MLA Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 9 edition. Prentice-Hall of India Pvt. Ltd, 2001.
Warning: These citations may not always be 100% accurate.