Niraj Kumar. (1998). Marketing communications: Theory and practice. Himalaya Publishing House.
शिकागो स्टाइल उद्धरणNiraj Kumar. Marketing Communications: Theory and Practice. Bombay: Himalaya Publishing House, 1998.
एमएलए उद्धरणNiraj Kumar. Marketing Communications: Theory and Practice. Himalaya Publishing House, 1998.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.