APA Edition Citation

Cateora, P. R. G. (1999). International marketing (10 edition.). TATA McGraw-Hill Publishing Co.

Chicago Edition Citation

Cateora, Philip R; Graham. International Marketing. 10 edition. New Delhi: TATA McGraw-Hill Publishing Co, 1999.

MLA Edition Citation

Cateora, Philip R; Graham. International Marketing. 10 edition. TATA McGraw-Hill Publishing Co, 1999.