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Islamic marketing and branding :
| Other Authors: | , |
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| Format: | Printed Book |
| Edition: | First Edition. |
| Subjects: |
Table of Contents:
- Introduction chapter / S.F. Syed Alwi and TC Melewar
- Branding and corporate marketing
- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu
- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli
- Islam and the reputational landscape / Aliakbar Jafari
- Religion, consumption and culture
- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim
- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said
- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen
- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad
- Strategic global orientation
- Global marketing and Islamic countries / Cedomir Nestorovic
- Brands and communication strategy / Sarah Turnbull
- Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci
- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear
- Conclusion to Islamic marketing
- Islamic marketing : moving forward and challenges / Mazia Yassim.