|
|
|
|
| LEADER |
01763cam a22001818i 4500 |
| 020 |
|
|
|a 9781472440969 (hardback)
|
| 082 |
0 |
0 |
|a 381.1
|b MEL.I
|
| 245 |
0 |
0 |
|a Islamic marketing and branding :
|
| 250 |
|
|
|a First Edition.
|
| 300 |
|
|
|a pages cm
|
| 505 |
0 |
|
|a Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim.
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 700 |
1 |
|
|a Melewar, T. C.,
|
| 700 |
1 |
|
|a Alwi, Sharifah Faridah Syed,
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 23442
|d 23442
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 381_100000000000000_MEL_I
|7 0
|9 26075
|a CAMPUS
|b CAMPUS
|d 2019-03-13
|l 0
|o 381.1 MEL.I
|p 26846
|r 2019-03-13
|w 2019-03-13
|y BK
|