APA Edition Citation

Rajeev Batra, e. a. (1999). Advertising management (5 edition.). Prentice-Hall of India Pvt. Ltd.

Chicago Edition Citation

Rajeev Batra, et al. Advertising Management. 5 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 1999.

MLA Edition Citation

Rajeev Batra, et al. Advertising Management. 5 edition. Prentice-Hall of India Pvt. Ltd, 1999.