Rajeev Batra, e. a. (1999). Advertising management (5 edition.). Prentice-Hall of India Pvt. Ltd.
Chicago Edition CitationRajeev Batra, et al. Advertising Management. 5 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 1999.
MLA Edition CitationRajeev Batra, et al. Advertising Management. 5 edition. Prentice-Hall of India Pvt. Ltd, 1999.
Warning: These citations may not always be 100% accurate.