APA Edition Citation

Schiffman, L. G. K. (1996). Consumer behaviour (5 edition.). Prentice-Hall of India Pvt. Ltd.

Chicago Edition Citation

Schiffman, Leon G; Kanuk. Consumer Behaviour. 5 edition. New Delhi: Prentice-Hall of India Pvt. Ltd, 1996.

MLA Edition Citation

Schiffman, Leon G; Kanuk. Consumer Behaviour. 5 edition. Prentice-Hall of India Pvt. Ltd, 1996.

Warning: These citations may not always be 100% accurate.