APA Edition Citation

Subroto Sengupta. (1990). Brand positioning: Strategies for competitive advantage. TATA McGraw-Hill Publishing Company Ltd.

Chicago Edition Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. New Delhi: TATA McGraw-Hill Publishing Company Ltd, 1990.

MLA Edition Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. TATA McGraw-Hill Publishing Company Ltd, 1990.

Warning: These citations may not always be 100% accurate.